Jurnal Komunikasi Korporasi dan Media (JASIMA)
Vol. 1 No. 2 (2020)

Pola Komunikasi Persuasif Pabrik Gula Tasikmadu Dalam Membangun Kepercayaan Petani Tebu Di Wilayah Karanganyar

Tika Wulandari (Universitas Mercu Buana Yogyakarta)
Rosalia Prismarini Nurdiarti (Unknown)

Article Info

Publish Date
23 Jan 2021

Abstract

Persuasive communication carried out by the Tasikmadu Sugar Factory to overcome the impact of the downturn in the sugar industry in Indonesia. Based on the condition, the application of persuasive communication in the Tasikmadu Sugar Factory is carried out rationally and emotionally. This study uses qualitative method. Data collection in research carried out through observation and in-depth interviews. The results of this study indicate that the application of persuasive communication patterns by the Tasikmadu Sugar Factory is implemented through a partnership program. Meanwhile, the emotional persuasion process through an intense approach with sugar cane farmers in the Karanganyar region. On the other hand, a matter of interest hinders the application of persuasive communication patterns in this study; the farmers have a transactional interest with the factory.

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Journal Info
Jurnal Komunikasi Korporasi dan Media (JASIMA)
Website

Abbrev

jasima

Publisher

Universitas Mulawarman

Subject

Humanities Computer Science & IT Languange, Linguistic, Communication & Media

Description

Jurnal ini ditujukan untuk memajukan teori dan praktik yang berkaitan dengan segala bentuk ilmu komunikasi. Ini termasuk menyoroti upaya inovatif; memeriksa secara kritis masalah, tren, tantangan, dan peluang yang muncul; dan pelaporan studi dampak di bidang komunikasi. Ruang Lingkup : Komunikasi ...