Social Science Studies
Vol. 1 No. 1 (2021): (Issue-July)

Communication Audit Using Sadix Application Marketing Division PT Enzim Bioteknologi Internusa in Central Java & DIY

Edi Karyono (Departemen of Magister Communication,Faculty of social and Political Sciences University of Pembagunan Veteran Yogyakarta, Yogyakarta, Indonesia)
Septi Kurnia Prastiwi (Departement of Management Sharia Business, Faculty of Islamic Economics and Business UIN Raden Mas Said Surakarta, Surakarta, Indonesia)



Article Info

Publish Date
30 Jun 2021

Abstract

The communication audit process is designed to examine and evaluate the communication program, to reveal obstacles in achieving effective communication, to reveal gaps in the communication process and to provide recommendations to PT Enzyme Biotechnology Internusa. The results of the communication audit at PT Enzyme Biotechnology Internusa are broadly speaking the marketing team in the Central Java and DIY areas are satisfied with the communication that occurs in the company, only at some points that are not satisfied, one of which is the integrity of the organization. The recommendation from the communication audit is to improve the quality of vertical communication, the Sadix application should still be used even though it has not directly improved performance but can increase discipline and monitor marketer team visits.

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Journal Info

Abbrev

sss

Publisher

Subject

Education Social Sciences Other

Description

Social Science Studies is a journal that makes it easy for anyone who wants to publish scientific papers in an intensive manner in research. This journal also aims to bridge the gap between textual and contextual approaches to Social Sciences; So, the journal invited the meeting points of several ...