Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Vol. 3 No. 1 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi

The Impact of the Covid 19 Pandemic on Retail Performance at the Sampoerna Retail Community in Soloraya: The Impact of the Covid 19 Pandemic on Retail Performance at the Sampoerna Retail Community in Soloraya

Sajiwo Tri Prakoso (Universitas 'Aisyiyah Surakarta)

Article Info

Publish Date
23 Mar 2022

Abstract

Urban communities are now spoiled by the presence of various shopping centers. Even the location is sometimes in one area. This condition is very beneficial because people just have to choose which outlets to enter. Retail is an important link in the distribution process of goods and is the last link in a distribution process. Through retail, a product can meet directly with its users. To stimulate the economy, a supporting program is needed, namely the Sampoerna Ritail Community. Data was collected through a survey with a total of 62 SRCs in Soloraya. This research uses purposive sampling. Data analysis used regression analysis. The results of this study indicate that well being and the use of technology have an influence on retail performance while brand and customer protection, supply chain and government policies have no influence on retail performance

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Journal Info
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Website

Abbrev

jimat

Publisher

Universitas Muhammadiyah Sukabumi

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi ...