Dinasti International Journal of Management Science
Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)

INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST

Niknik Ahmad Munawar (Doctor of philosophy, Faculty of Business, Economics and Social Development, Universitas Malaysia Terengganu, Malaysia)
M. Rizky Mahaputra (Universitas Mercu Buana, Jakarta, Indonesia)

Article Info

Publish Date
29 Mar 2022

Abstract

Previous research is important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the reuse interest model through customer satisfaction during the covid-19 pandemic through the promotion of cashback and e-service quality. A Marketing Management Literature Study. The results of this research library are that: 1) cashback promotion has an effect on re-use interest; 2) e-service quality has an effect on interest in reuse; 3) customer satisfaction has an effect on interest in reuse.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...