Managing the hospital business aspect has become a natural consequence of the era of globalization. The results of a preliminary survey of repurchase intentions at ABC Hospital Jakarta, 30% said they would return to this hospital if they wanted to do a re-examination. Repurchase intention in hospital services is the tendency of customers to take advantage of hospital services again in the future. This study uses a quantitative method with a covariant-based Structural Equation Model (SEM) causal research design, namely AMOS. This study used a sample of 300 hair calculations for outpatients in internal medicine polyclinics. Research results: E-WoM has a significant positive effect on repurchase intentions through patient trust based on the results of measuring CR values using SEM with the help of the Sobel test. Based on the results of the study, the implications of this study indicate the magnitude of the influence of E-WOM and brand image through patient trust which can increase repurchase intentions, marked by changes in the hospital tariff system and relationship marketing in utilizing repurchase intentions
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