Journal of Economics Research and Social Sciences
Vol 5, No 1: February 2021

The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions

Asep Rahmat Taryadi (Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Central Java)
Muchammad Agung Miftahuddin (Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Central Java)

Article Info

Publish Date
28 Feb 2021

Abstract

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.

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Journal Info
Journal of Economics Research and Social Sciences
Website

Abbrev

jerss

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Economics, Econometrics & Finance

Description

JERSS merupakan jurnal ilmiah yang dikelola Program Studi Ekonomi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Yogyakarta. Jurnal ini berisikan penelitian-penelitian yang dilakukan oleh mahasiwa-mahasiswa dan berkolaborasi dengan para dosen dalam bidang studi ilmu ekonomi pembangunan. ...