Jurnal Manajemen
Vol. 18 No. 2 (2014): June 2014

Kajian Strartegi Promosi Dan Strategi Penentuan Harga Tiket Masuk Museum Berdasarkan Sudut Pandang Pengunjung (Studi Empiris Di Kota Besar Di Pulau Jawa)

Rina Astini (Unknown)

Article Info

Publish Date
25 Jun 2014

Abstract

This study is a follow-up study that examined the museum marketing phenomenon quantitatively. The decrease in the number of visitors to the museum is continuously in almost all museums on the island of Java and the museum visitor behavior became the focus of analysis in this study.

Copyrights © 2014




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Journal Info
Jurnal Manajemen
Website

Abbrev

EJM

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on ...