Jurnal Darma Agung
Vol 30 No 1 (2022): APRIL

PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO PADA PT. ALFA SCORPII BILAL MEDAN

Pandapotan Na Uli Sun Siregar (Universitas Darma Agung)
Dearma Sariani Sinaga (Universitas Darma Agung)
Julhendri Sinaga (Institut Sains dan Teknologi TD. Pardede)

Article Info

Publish Date
11 Apr 2022

Abstract

Hasil Uji t untuk variabel Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), variabel Promosi (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dan variabel Desain Produk (X3) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Hasil Uji F secara keseluruhan variabel Kualitas Produk (X1), Promosi (X2) dan Desain Produk (X3) terhadap variabel Keputusan Pembelian motor Yamaha Mio (Y) berpengaruh signifikan. Hasil Uji Koefisien Determinasi diperoleh Adjusted R Square = 0.835 atau 83,5% dipengaruh dari keseluruhan variabel penelitian.

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Journal Info
Jurnal Darma Agung
Website

Abbrev

jurnaluda

Publisher

Universitas Darma Agung

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

Description

Journal Focus of the Darma Agung Journal is multidisciplinary research to the lecturers, students and related institutions, especially in Indonesia which leads to an increasing in Indonesian Human Development Index. The scope includes collection of the results of research, studies or community ...