JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Vol 23 No 4 (2021): Vol 23, No.4, 2021

Fascinating Digital Marketing, Excellent Service, Brand Awareness, Tactics That Can Help Business Grow During Pandemic on SMSEs Culinary Tourism

Eman Sulaiman (Doctoral Student Universitas Jendral Soedirman, STIE Cirebon)
Ellin Herlina (Master of Management: Postgraduate, STIE Cirebon)
Vina Andita Pertiwi (Unknown)

Article Info

Publish Date
16 Apr 2022

Abstract

This study objectives to decide the impact of Digital Marketing on Sales Volume, to determine Excellent Service on Sales Volume, and to determine the effect of Brand Awareness on Sales Volume in culinary MSME businesses during the pandemic in Cirebon. The data analysis technique used the Statistical Package for the Social Sciences method, the data collection method uses an online form questionnaire to culinary entrepreneurs in Cirebon. The sampling technique used the probability sampling method with a sample size of 74 respondents. Based on the study results, it can be concluded that Digital Marketing, Excellent Service, Brand Awareness has a positive effect on sales volume during the Covid 19 pandemic in culinary MSME businesses in Cirebon.

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Journal Info
JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Website

Abbrev

jame

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in ...