Business and Finance Journal
Vol 7 No 1 (2022): Business and Finance Journal

INFLUENCE OF E-LEARNING SERVICE QUALITY ON E-LEARNING STUDENT LOYALTY THROUGH E-LEARNING STUDENT SATISFACTION AT UNIVERSITY IN EAST JAVA

Sarah Rosa Dayanti (Universitas Hayam Wuruk Perbanas Surabaya)
Romi Ilham (Universitas Hayam Wuruk Perbanas Surabaya)

Article Info

Publish Date
31 Mar 2022

Abstract

More than one year has passed since the Covid-19 pandemic in Indonesia, which has impacted the distance learning process. E-learning is one of the facilities provided by the University that helps the course of online lectures. This study aims to determine the effect of e-learning service quality on e-learning student loyalty through e-learning student satisfaction. The method used is a quantitative method with data collection, distributing questionnaires to active users of e-learning at universities in East Java. The data were analyzed using WarpPLS 7.0. The results in this study indicate that e-learning service quality affects e-learning student satisfaction and e-learning student loyalty. Likewise, e-learning student satisfaction affects e-learning student loyalty.

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Journal Info
Business and Finance Journal
Website

Abbrev

BFJ

Publisher

Universitas Nahdlatul Ulama Surabaya

Subject

Economics, Econometrics & Finance

Description

Business and Finance Journal UNUSA (p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016, BFJ is intended Provide a medium for dissemination of original ...