Nidhomul Haq : Jurnal Manajemen Pendidikan Islam
Vol 7 No 1 (2022): Management of Islamic Education

Marketing Mix Stategy at Mamba`ul Ma`arif Islamic Boarding School Jombang

Abdul Fattah Wahab (Universitas Negeri Surabaya, Indonesia)
Amrozi Khamidi (Universitas Negeri Surabaya, Indonesia)
Dewie Trie Wijayati Wardoyo (Universitas Negeri Surabaya, Indonesia)

Article Info

Publish Date
03 Apr 2022


Currently, competition in education is unavoidable, and many educational institutions are then abandoned by society. The managerial ability to understand the marketing of educational services is a prerequisite in maintaining its existence and increasing the educational institutions. The marketing concept, which was initially only known and applied in profit-oriented organizations, can also be used in non-profit organizations, including Pesantren. Pesantren during the three decades (1997-1998) could be classified into two major types: first, the old or classical type, which is learning about classical Islamic texts; second the new type, namely establishing several schools and madrasah. Pesantren Mamba`ul Ma`arif Denanyar Jombang is included in a new type of Islamic Boarding School. This research attempts to analyze the managerial strategy that`s used in the Pesantren. This research allows qualitative and data sources will be narrated by a descriptive method.

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Religion Education


Nidhomul Haq: Journal of Islamic Education Management contains publications on reviews, thought results, and research on education management that includes curriculum management, graduate management, learning process management, facility and infrastructure management, education management, financing ...