Empowerment: Jurnal Pengabdian Masyarakat
Vol. 1 No. 2 (2022): Maret 2022

Escalating UMKM Binaan Rumah Kreatif Sleman melalui Strategi Pemasaran dan Media Digital

Rullyana Puspitaningrum Mamengko (Universitas Negeri Yogyakarta, Indonesia)

Article Info

Publish Date
08 Mar 2022

Abstract

The results of the author's visit to the Rumah Kreatif Sleman (RKS) resulted in the initiation of collaboration between Universitas Negeri Yogyakarta and RKS. This collaboration is expected to improve the capabilities and skills of the MSME owners assisted by RKS in developing their businesses. From the results of interviews with RKS managers, it is known that there are still weaknesses of MSMEs in terms of consistency and maturity in planning marketing strategies that are oriented towards achieving maximum revenue and profit. In addition, these MSMEs are also still weak in terms of strategy and consistency in marketing through digital media. For this reason, the author provides training as a form of community service activity for MSMEs assisted by RKS through mastery revenue and marketing strategies using digital media. The service method carried out starts from the collaboration stage, the preparation stage, the activity implementation stage, and the evaluation stage. Evaluation is carried out in 2 (two) stages, namely (1) evaluation of activities, when training activities are carried out; and (2) final evaluation, at the end of the implementation of activities. MSMEs

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Journal Info
Empowerment: Jurnal Pengabdian Masyarakat
Website

Abbrev

emp

Publisher

Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia SINERGI CENDIKIA

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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Transportation Veterinary Other

Description

Empowerment: Jurnal Pengabdian Masyarakat (e-ISSN: 2809-3623) is a multidisciplinary scientific journal of Community Service published Bimonthly (6 Issues per year) published by the Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia (Center for Management Research and ...