Jurnal Penelitian Politik
Vol 5, No 1 (2008): Problematika Reformasi

Peran Marketing dalam Dunia Politik

Nyimas Latifah Letty Aziz (Pusat Penelitian Politik LIPI)

Article Info

Publish Date
30 Aug 2016

Abstract

The Implementation of multiparty system in Indonesia nowadays has made political parties compete in achieving their goals In order to achieve those goals political parties need strategy in catching public attention This strategy is an implementation ofmarketing science in political arena or better known as political marketing To be specific the strategy is called by marketing practitioners as product promotion price dan place (4P).

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Journal Info
Jurnal Penelitian Politik
Website

Abbrev

jpp

Publisher

Lembaga Ilmu Pengetahuan Indonesia

Subject

Social Sciences Other

Description

Jurnal Pusat Penelitian Politik-Lembaga Ilmu Pengetahuan Indonesia (P2Politik-LIPI) merupakan media pertukaran pemikiran mengenai masalah-masalah strategis yang terkait dengan bidang-bidang politik nasional, lokal, dan internasional; khususnya mencakup berba-gai tema seperti demokratisasi, ...