Jurnal Mantik
Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Green Product and Consumer Buying Interest to Customer Satisfaction (Study on Customers of The Icon Cafe Palopo City)

Yuniarti Hadi (Universitas Muhammadiyah Palopo)
M. Risal (Universitas Muhammadiyah Palopo)
Muhammad Aqsa (Universitas Muhammadiyah Palopo)

Article Info

Publish Date
24 Jan 2022

Abstract

This research was conducted with the aim of testing the effect of Green Product on customer satisfaction and testing the effect of repurchase intention on customer satisfaction at The Icon Cafe Palopo. Quantitative methods by distributing questionnaires were used in collecting data. A total of 85 samples were used in this study. In processing the questionnaire data, SPSS 21 was used. The results showed that the Green Product variable and repurchase interest had a joint effect on customer satisfaction at The Icon Cafe Palopo. The Green Product variable partially has a positive and significant effect on customer satisfaction, and repurchase interest also has a positive and significant effect on customer satisfaction at The Icon Cafe Palopo.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...