Jurnal Konseling dan Pendidikan
Vol 10, No 1 (2022): JKP

Membangun e-trust mahasiswa melalui e-service quality dan e-satisfaction mahasiswa

Salamatun Asakdiyah (Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan, Yogyakarta)
Deny Ismanto (Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan, Yogyakarta)



Article Info

Publish Date
26 May 2022

Abstract

This study aims to examine the effect of E-Service Quality, E-Satisfaction and the interaction between E-Service quality and E-Satisfaction in the building of E-Student Trust at the management  Study Programm Faculty of Economics and Business, Ahmad Dahlan University in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data Collection efforted by giving list of question to the respondent that is contains about E-Service Quality, E-Satisfaction, and E-trust. This research use Moderator Regression Analysis (MRA). In the other side, T Test and F-Test are used to the asked hypothesis. This result of partially regression coefficience test with T test shows that E-Service Quality, E-Satisfaction, also interaction between them influence significantlyto E-Student Trust. In the other side coefficien regression with F test is result shows that variable of E-Service Quality, E-Satisfaction also interaction between them in the influence to E-Trust. Variable of E-Service Quality, E-Satisfaction also interaction between them are able to explain E-Trust variable up 75,9% and the rest is 24,1% caused by another variable that is not included in the research model.

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Journal Info

Abbrev

jkp

Publisher

Subject

Education

Description

Jurnal Konseling dan Pendidikan merupakan jurnal ilmiah dalam bidang keilmuan Bimbingan dan Konseling dan Pendidikan. Jurnal ini diterbitkan oleh Indonesian Institute for Counseling And Education (IICE), merupakan sub lembaga dari perusahaan Multikarya Kons merupakan salah satu Pusat Kajian, Latihan ...