Fundamental Management Journal
Vol. 7 No. 1 (2022): ISSN:2540-9220 (online) APRIL 2022

Digital Marketing for Small and Medium Enterprises (SME) in Jakarta Capital Special Region

Rutman Lumbantoruan (Editor/Penyunting PelaksanaBuletin EkonomiFakultas EkonomiUniversitas Kristen Indonesia)

Article Info

Publish Date
28 Apr 2022

Abstract

The DKI Jakarta government socializes and facilitates improvements in welfare through small and medium enterprises (SME) activities in Jakarta. Digital marketing breakthroughs are one effort to increase the pace of the economy for the residents of Jakarta. So, it is hoped that SME can adapt to Era Society 5.0. This system was created to accelerate the implementation of small and medium enterprises (SME) and collaborate with fellow entrepreneurs practicing the digital marketing information system.

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Journal Info
Fundamental Management Journal
Website

Abbrev

jm

Publisher

Universitas Kristen Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

The Fundamental Management Journal provides a valuable outlet for basic research on management and economic-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial ...