JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN
Vol 21 No 1 (2022)

Determinan yang Mempengaruhi Pembelian Online di Kalangan Mahasiswa

Rachmad Sholeh (Universitas Mayjend Sungkono Mojokerto)
Zenita Afifah Fitriani (Universitas Mayjend Sungkono Mojokerto)
Sugeng Eko Yuli Waluyo (Universitas Mayjend Sungkono Mojokerto)
Mohamad Johan Effendi (Universitas Mayjend Sungkono Mojokerto)
Elly Joenarni (Universitas Mayjend Sungkono Mojokerto)
Adil Abdillah (Universitas Mayjend Sungkono Mojokerto)



Article Info

Publish Date
30 Apr 2022

Abstract

This study takes the topic effect of commitment, empathy, and trust on online purchasing decisions in the study of Mayjend Sungkono University Mojokerto Students. The sample in this study was 170 people. The research sample method is non-probability sampling with purposive sampling. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. Based on the results of multiple regression analysis, it can be concluded that all variables of commitment to empathy and trust together have a positive and significant influence on purchasing decisions on online products among Mayjend Sungkono University Mojokerto students. Keywords: Commitment, Empathy, and Trust on Online Purchasing Decisions

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Journal Info

Abbrev

JEAM

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Akuntansi,dan Manajemen (JEAM) diterbitkan oleh Fakultas Ekonomi Universitas Jember, sebagai media transformasi Ilmu Pengetahuan dan Teknologi. Terbit 2 (dua) kali dalam setahun pada bulan April, dan September dengan ISSN (Print): 1412 - 5366 dan ISSN (Online): 2459 - 9816. ...