<![CDATA[AbstrakPengoperasian Bus Rapid Transit (BRT) Purwokerto-Purbalingga bertujuan untuk meningkatkan pelayanan bagi para penggunanya. Faktanya, 70% pengguna BRT adalah wanita sehingga dibutuhkan keterlibatan wanita demi menunjang keberlangsungan pembangunan kota, khususnya pada layanan transportasi umum. Di sisi lain, Purwokerto dan Purbalingga merupakan wilayah yang telah berorientasi smart city. Pada Garuda Smart City Model, yaitu sebuah model smart city initiative, terdapat smart economy di mana klaster layanannya adalah smart mobility dan bagian penting dari smart mobility adalah layanan transportasi umum. Penelitian ini dilakukan untuk mengetahui hubungan sosio-ekonomi meliputi demografi dan pengalaman pengguna wanita dengan preferensinya terhadap layanan BRT. Selain itu, kesiapan kedua wilayah dalam penerapan smart city terutama smart mobility juga perlu diukur. Metode yang digunakan adalah kuantitatif dan kualitatif. Metode kuantitatif meliputi statistika deskriptif dan uji Analysis of Variance (ANOVA), sedangkan metode kualitatif digunakan untuk menganalisis indikator kesiapan smart mobility. Hasil yang diperoleh menunjukkan bahwa preferensi pada kriteria ekonomi, sosial, dan lingkungan memiliki respons yang signifikan terhadap sosio-ekonomi. Berdasarkan indikator kesiapan smart mobility, operasional BRT baru siap terhadap indikator aksesibilitas BRT. Indikator lain seperti akses multimoda transportasi, akses transportasi internasional, teknologi informasi dan komunikasi (TIK) untuk mendukung mobilitas, dan transportasi berkelanjutan dapat dikatakan belum siap. Oleh karena itu, dibutuhkan kajian yang komprehensif dan kebijakan yang mendukung dalam menuju kesiapan smart mobility, sehingga BRT mampu menjadi transportasi andalan yang nyaman, aman, dan profesional.Kata kunci: Layanan, Preferensi Wanita, Bus Rapid Transit, Smart Mobility.AbstractThe Service of Bus Rapid Transit of Purwokerto-Purbalingga for Female Users towards Readiness of Smart Mobility Dimension: Operating Bus Rapid Transit (BRT) of Purwokerto-Purbalingga aims to improve services for its users. In fact, 70% of BRT users are women, so it requires the involvement of female users to support the sustainability of urban development, especially in public transportation services. On the other hand, Purwokerto and Purbalingga are areas that have been smart city-oriented. In the Garuda Smart City Model, which is a smart city initiative model, there is a smart economy where the service cluster is smart mobility and its main part is public transportation service. This research is conducted to determine the socio-economic correlation of demographics and experience of female users of BRT with their preferences toward the services. In addition, the readiness of the two regions in the application of the smart city, especially smart mobility, also needs to be measured. The methods used were quantitative and qualitative. Quantitative methods include descriptive and Analysis of Variance (ANOVA) test, while qualitative methods were used to analyze indicators of smart mobility readiness. The results obtained show that preferences for economic, social, and environmental criteria have a significant response to socioeconomic. Based on smart mobility readiness indicators, BRT operations are only ready on the indicator of BRT accessibility. Other indicators such as multimodal transportation access, international transportation access, Information and Communication Technology (ICT) to support mobility, and sustainable transportation are not ready yet. Therefore, comprehensive studies and policies that support smart mobility are needed so that BRT can become a reliable, safe, and professional transportation.Keywords: Service, Women’s Preference, Bus Rapid Transit, Smart Mobility.]]>
Copyrights © 2021
