<![CDATA[This study aims to determine the effect of word of mouth communication and service quality on customer satisfaction partially and simultaneously. This type of research uses associative with a quantitative approach. The research sample was 348 people. The analytical method used in this research is multiple linear regression analysis. Word of mouth communication has five statement indicators by producing a reliability test value of 73%, and the majority of respondents agree with the statement. The results obtained that partially word of mouth communication has a positive and significant effect on purchasing decisions, with a tcount value of 11,546 > a ttable value of 1,967 or a significance value of 0.000 <α (0.05). The quality of service has five indicators of statements by producing a reliability test value of 77%, and the majority of respondents agree with the statement. The results showed that partially service quality had a positive and significant effect on purchasing decisions, with the tcount value of 12,850 > ttable value of 1,967 or a significance value of 0.000 < (0.05). Purchasing decisions have five statement indicators by producing a reliability test value of 72.1%, and the majority of respondents agree with the statement. Simultaneously word of mouth communication and service quality have a positive and significant effect on purchasing decisions, with the Fcount value of 377,114 > Ftable value of 3,022 or a significance value of 0.000 < (0.05).]]>
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