Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
Vol. 2 No. 3 (2021): SEPTEMBER (2021)

Pengaruh Kualitas Pelayanan Dan Harga Tiket Terhadap Kepuasan Pelanggan Pengguna Jasa Di Pt. Kereta Api Indonesia Divre I Medan

Novi aisha (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
01 Oct 2021

Abstract

This study aims to see the effect of Service Quality and Price on Customer Satisfaction with a sample of 100 respondents determined by Quota sampling technique as a determinant at PT. Kereta Api Indonesia (Persero) Medan, using a questionnaire/questionnaire. This study uses multiple linear regression test data analysis techniques. From the results of the study, it was found that there was a significant influence between Service Quality on Customer Satisfaction. From the results of this study, it was obtained that ticket prices had a significant effect on customer satisfaction. Based on the results of the F test there is a significant effect of Service Quality and Ticket Prices on Customer Satisfaction simultaneously.

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Journal Info

Abbrev

akmami

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) diterbitkan oleh Centre for Research and Development Indonesia (CERED Indonesia) bulan Juni dan bulan Desember dalam setahun. Jurnal AKMAMI adalah untuk menyebarluaskan informasi hasil karya tulis ilmiah kepada akademisi dan praktisi yang menaruh minat ...