JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Vol 2, No 2: 2022

Pengaruh Premi dan Klaim Terhadap Keputusan Membeli Produk Asuransi Jiwa Syariah pada PT. Sunlife Financial Cabang Medan

Rika Raihana (Universitas Islam Negeri Sumatera Utara)
Rahmi Syahriza (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
24 Apr 2022

Abstract

Healthy asset growth is considered as one of the foundations of the company's success. Among the internal factors that affect the growth rate of insurance company assets are premiums and claims. High premium receipts will provide the company with capital so that the company can invest to increase company and customer profits so that the company's assets continue to grow. Claims are indicated to reduce the company's asset growth because the higher the claim, the higher the company's expenses. The formulation of the problem in this study is how the influence of premiums and claims on the decision to buy sharia life insurance products at PT Sun Life Financial Medan Branch.

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Journal Info
JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Website

Abbrev

JUMSI

Publisher

Universitas Labuhanbatu

Subject

Economics, Econometrics & Finance

Description

JURNAL MANAJEMEN AKUNTANSI (JUMSI) diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu secara berkala 4(empat) kali dalam setahun. Setiap edisi memuat 15 artikel ilmiah. JURNAL MANAJEMEN AKUNTANSI (JUMSI) bertujuan menyebarluaskan hasil penelitian di bidang manajemen (akuntansi, ...