International Business and Accounting Research Journal
Vol 2, No 1 (2018): January 2018

Developing SWOT/ TOWS Strategic Matrix for E-Banking in Lebanon

Bilal Jibai (School of Business, Management Information Systems Department, Lebanese International University (LIU), Lebanon)
Hassan Alaaraj (School of Economics, Fianance and Banking, University Utara Malaysia (UUM), Malaysia)
Abbas Issa (School of Business, Management Information Systems Department, Lebanese International University (LIU), Lebanon)



Article Info

Publish Date
26 Jan 2018

Abstract

The banking sector of Lebanon has witnessed a significant shift in its performance and services provided over the past years in line with the global transformation in information technology. The diffusion of internet in most of financial sectors has driven the banking sector to adapt new technologies and deliver its services electronically through E-banking. This paper highlights the current state of e-banking in Lebanon and analyzes the secondary data of previous literature to develop a SWOT/ TOWS strategic matrix. Policy makers, Bankers and online banking users can benefit from this study for better understanding and application of e-banking in Lebanon. Future studies can extend the literature and show more evident and updated data in terms of strength, weakness, opportunities and threats facing the e-banking sector in Lebanon or compare it to other countries strategies. 

Copyrights © 2018






Journal Info

Abbrev

ibarj

Publisher

Subject

Economics, Econometrics & Finance

Description

International Business and Accounting Research Journal published by Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung. The journal seeks to consolidate its position as the premier vehicle for the diversification of academic finance. The journal publishes high quality, insightful, well-written papers ...