Jurnal Agribis
Vol 10 No 1 (2022): Jurnal Agribis

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Kepuasan Konsumen Pada Usaha Jalangkote AZ (Studi Kasus di Desa Tukamasea Kecamatan Bantimurung Kabupaten Maros

Nur Aini (Universitas Muslim Maros)
Mohammad Anwar Sadat (Universitas Muslim Maros)
Azisah Azisah (Universitas Muslim Maros)

Article Info

Publish Date
31 Mar 2022

Abstract

Jalangkote is one of the delicious foods originating from Makassar which is liked by many people from children to adults. In this study, the formulation of the problem is: Does the marketing mix affect consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. This research was conducted with the aim of knowing the effect of the marketing mix on consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. This study uses multiple linear regression analysis method to determine the effect of the marketing mix on consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. From the results of the study, it can be seen that consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency which is influenced by the marketing mix is product and price.

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Journal Info
Jurnal Agribis
Website

Abbrev

agribis

Publisher

Universitas Muslim Maros

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Agribis (JA) adalah media komunikasi ilmiah hasil-hasil penelitian primer agribisnis dan kajian-kajian sosial ekonomi pertanian serta disiplin lain yang berkaitan dengan agribisnis yang dilaksanakan oleh Dosen Fakultas Pertanian Peternakan dan Kehutanan (FAPERTAHUT) Universitas Muslim Maros ...