International Journal of Public Health Science (IJPHS)
Vol 11, No 4: December 2022

Influence of Social Media Exposure on Knowledge and Behaviour of COVID-19 Preventive Measure

Putu Ayu Indrayathi (Udayana University)
Putu Erma Pradnyani (Center for Public Health, the Innovation, Medical Faculty, and Udayana University)
Pande Putu Januraga (Faculty of Medicine, Udayana University, Bali)
Luh Putu Sinthya Ulandari (Faculty of Medicine, Udayana University, Bali)
Laszlo Robert Koloszvari (University of Debrecen)
Benny Tjahjono (Coventry University)
Desak Putu Yuli Kurniati (Faculty of Medicine, Udayana University, Bali)
Monika Sri Yuliarti (Sebelas Maret University)



Article Info

Publish Date
21 Jun 2022

Abstract

A lot of misinformation about COVID-19 on social media possibly hinder the practice of healthy behaviors that are essential to protect individuals. This situation is exacerbated by the lack of health literacy in Indonesia. This study aimed to determine the influence of social media information exposure on the knowledge and behavior of Indonesians in compliance with COVID-19 protocols. An online survey of 909 people was conducted from July 2nd to August 10th, 2020. The data collected were knowledge and behavior of preventing COVID-19, while independent variables were socio-demographic characteristics and exposure to social media information. Inclusion criteria were defined as follows: minimum age of 18 years and domiciled in the country during the data collection period. The analysis used for the data collected were univariate and multivariate. The result showed that gender, age, marital status, and social media presence significantly affect a person's knowledge about COVID-19 with a p-value of 0.05. Enforcement behavior of health and healthy living protocols is significantly influenced by the respondent’s gender, marital status, education level, the island of residence, and exposure to online information. The frequency of exposure to information affects people's knowledge and behavior to implement health protocols and healthy living in the COVID-19 era, and it is further influenced by socio-demographic characteristics.

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Journal Info

Abbrev

IJPHS

Publisher

Subject

Health Professions

Description

International Journal of Public Health Science (IJPHS) is an interdisciplinary journal that publishes material on all aspects of public health science. This IJPHS provides the ideal platform for the discussion of more sophisticated public health research and practice for authors and readers world ...