Widai Japanese Journal
Vol. 1 No. 1 (2020): WIDAI Japanese Journal

Newsletter As A Promotion Media Of Japan Indonesia Network

Haulia Siti Nurfadilah (Widyatama University)
Ningrum Tresnasari (Widyatama University)

Article Info

Publish Date
10 Dec 2020


Newsletters are the latest media publications that contain important product information and are starting to be used as an appropriate marketing strategy in business. One company that uses newsletters as a promotional media is JIN (Japan Indonesia Network). This study aims to determine the types of newsletters used by JIN as promotional media and also to explain the advantages and disadvantages of the newsletters used by JIN as a promotional media. The research data used in this research are newsletters that have been published by JIN periodically. The research method used is descriptive qualitative. The type of newsletter that JIN uses as a promotional media is the customers newsletter. In addition, the advantage of using newsletters as a promotional media is that it is practical in informing a product to customers, while the disadvantage is that the newsletter display used by JIN is still considered less attractive by customers.

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Journal Info





Arts Humanities Languange, Linguistic, Communication & Media Social Sciences


WIDAI Japanese Journal is peer-reviewed journal published by Japanese Language Study Program of Widyatama University, Bandung. Published twice a year at March and September, the articles published in WIDAI Japanese Journal will mainly cover research and survey results concerning the topics of ...