One of the innovations that can be developed to manage cardboard waste into objects of economic value is to make handicrafts in the form of wall clocks made from cardboard waste. The purpose of this research is to reduce cardboard waste innovatively so that it has a high selling value. In this activity, the method used is a situation survey and the process of making unique wall clocks from collecting cardboard waste to the formation of the final product. This product produces quite promising profits. The sales observation process is carried out for two periods with a cycle per year, sales results are observed based on the cash flow statement, balance sheet, and income statement. Observations show that sales generate increased profits from year to year. This product has a high enough business feasibility to increase people's income. In addition, this product is expected to be able to benefit the environment and society so that environmental pollution can be reduced. However, there is a threat caused by the development of time other innovations from the same raw materials emerge and the trend of wall clocks that are increasingly developing every time can also slow down the development of this business.
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