SENTRALISASI
Vol. 11 No. 2 (2022): Sentralisasi

The Influence of Live Streaming Video on Consumer Decisions

I Gusti Ayu Oka Netrawati (Sekolah Tinggi Ilmu Ekonomi 45)
I wayan Nuada (sekolah Tinggi Ilmu Ekonomi 45 Mataram)
Baehaki Syakbani (STIE AMM Mataram)

Article Info

Publish Date
11 Jun 2022

Abstract

This study aims to determine whether Instagram live streaming has an impact on consumer decisions. live streaming and purchasing decisions are variables used in this study to determine the relationship between these two variables by regression analysis with SPSS. Questionnaires were distributed to 100 respondents who are followers of Nhalombok and who made purchases during the live streaming. The results of the study indicate that there is a dominant influence of the live steaming variable on consumer decisions. The coefficient of determination shows that the live streaming variable affects consumer decisions.

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Journal Info
SENTRALISASI
Website

Abbrev

sentralisasi

Publisher

Universitas Muhammadiyah Sorong

Subject

Economics, Econometrics & Finance

Description

entralisasi (Journal of Economic Science/Jurnal Ilmu-Ilmu Ekonomi)is scientific peer-reviewed journal published by faculty of Economic, Universitas Muhammadiyah Sorong, Indonesia. Since estabilished in 2012, Sentralisasi is intended to provide a medium for dissemination of original and quality ...