Jurnal Manajemen Universitas Bung Hatta
Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta

The Importance of the Halal Supply Chain During Covid-19 Pandemic

Rina Qurniawati (STIE AMA Salatiga)
Yulfan Nurohman (UIN Raden Mas Said Surakarta)
Adjil Izzii (STIE AMA Salatiga)

Article Info

Publish Date
16 Jul 2022

Abstract

The purpose of this study is to examine the relationship between halal supply chain awareness toward attitude and purchase intention. A questionnaire was designed to collect data from Islamic undergraduate students in Salatiga and Surakarta. Partial Least Square (PLS) software was used to test the proposed research model. This research becomes the first research on how specific halal supply chain awareness affects the consumer during pandemic Covid-19. The result shows that halal feed and halal slaughtering have a positive effect on attitude. Proper separation and attitude significantly influence purchase intention, meanwhile, the halal feed and halal slaughtering awareness insignificantly influence purchase intention.

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Journal Info
Jurnal Manajemen Universitas Bung Hatta
Website

Abbrev

JMN

Publisher

Universitas Bung Hatta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other ...