BISMA (Bisnis dan Manajemen)
Vol. 9 No. 2 (2017)

PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN (STUDI ORENZTAXI DI SURABAYA)

Noerchoidah Noerchoidah (Universitas Merdeka Surabaya)



Article Info

Publish Date
06 Apr 2018

Abstract

Purpose of this study for examine and analyze the influence of the quality of service that consists of physical evidence, reliability, responsiveness, assurance and empathy for customers satisfaction Orenztaxi. This study used a quantitative research using surveys and questionnaires to 100 Orenztaxi customers in Surabaya. The data analysis technique used in this study is multiple linear regression analysis. It was found that the variable quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy simultaneously have an influence on customers satisfaction at Orenztaxi Surabaya and the variable quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy partially positive and significant effect on customers satisfaction at Orienztaxi Surabaya.

Copyrights © 2018






Journal Info

Abbrev

bisma

Publisher

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...