Advances in Global Economics and Business Journal
Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)

The Impact of Covid-19 to Mcdonald’s: Its Response and Post-Pandemic Plan

editor aibpm (Unknown)
Lee Hui Yennie Chong (Universiti Sains Malaysia)
Xinyi Yang (Universiti Sains Malaysia)
Yang Wei (Universiti Sains Malaysia)
Yifan Wang (Universiti Sains Malaysia)
Talal A M A Alzufairi (Kuwait University)
Reem Meshal R A Aljuwaisri (Kuwait University)

Article Info

Publish Date
18 Jun 2022

Abstract

Under the influence of Covid-19, most countries fell into a severe economic crisis. As the world's greatest restaurant chain, McDonald's has adopted measures such as simplified menus and contactless services to overcome this situation. This study aims to investigate the impact of Covid-19 on McDonald’s. We used the method of collecting literature to investigate. More data and facts were achieved from the Internet access and reviewing various researchers’ case studies, studies, and journals. Besides, this research explains McDonald's response to Covid-19 and plans to control the situation after the pandemic. Through this survey, we can understand the impact of McDonald’s strategy, and analyze what plan McDonald’s will adopt after the epidemic to increase customer trust, attract consumers, and improve operations performance.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Advances in Global Economics and Business Journal
Website

Abbrev

agebj

Publisher

The Global Academia Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers ...