Advances in Global Economics and Business Journal
Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)

The Factors Affecting Customers’ Intention to Use Online Food Delivery Services: An Empirical Assessment

editor aibpm (Unknown)
Dwi Nita Aryani (Sekolah Tinggi Ilmu Ekonomi (STIE) Malangkucecwara)
Punjika Rathi (Universiti Sains Malaysia)
Xuan Lee Wen (Universiti Sains Malaysia)
Qian Lee Wei (Universiti Sains Malaysia)
Swee Yi Lee (Universiti Sains Malaysia)
Pei Xuan Lee (Universiti Sains Malaysia)
Dian Wahyu Agustin (Sekolah Tinggi Ilmu Ekonomi (STIE) Malangkucecwara)

Article Info

Publish Date
18 Jun 2022

Abstract

This paper aims to examine the factors that influence customer’s intention to use online food delivery services using the survey. Quantitative research methods, namely survey research, have been used. The study approach included a Google Forms-based online survey of 100 respondents, then analyzed using IBM SPSS Version 26. The data was collected from a fairly wide age range, occupational backgrounds, and income level. The results indicate that perceived convenience has the most statistically significant impact on the dependent variable (intention to use). Price and delivery time also significantly impact customers' intention to use OFD services. Perceived ease to use has little influence on the dependent variable. However, the attitude of the delivery person and the condition of the food delivered did not significantly influence customers’ intention to use OFD services.

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Journal Info
Advances in Global Economics and Business Journal
Website

Abbrev

agebj

Publisher

The Global Academia Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers ...