Empowerment Society
Vol 3 No 1 (2020): February

Home Industry Soybean Milk Marketing Assistance

Khoirul Ifa (STIE Widya Gama Lumajang)



Article Info

Publish Date
26 Feb 2020

Abstract

This activity aims to assist product packaging innovation, innovate flavors and product variances, and provide marketing assistance. The approach offered for solving partner problems consists of surveys, interviews, practice, monitoring and evaluation. The product innovation and marketing assistance that has been proposed has succeeded in making soy milk packaging more attractive and varied, while the innovation in the taste of soy milk also makes the product taste different from before, marketing assistance makes partners more competitive and can expand the market This activity is fully supported by the soy milk business group, because it succeeded in providing new ideas in terms of providing packaging design, flavor variance innovation and product marketing.

Copyrights © 2020






Journal Info

Abbrev

eps

Publisher

Subject

Humanities Social Sciences

Description

Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and ...