Manajemen Agribisnis: Jurnal Agribisnis
Vol 22 No 2 (2022): Manajemen Agribisnis: Jurnal Agribisnis

Analisis Bauran Pemasaran Untuk Meningkatkan Pendapatan Usahatani Karmel Bawang Merah Didesa Pailelang

Emirensiana Latuan (Universitas Tribuana Kalabahi)
Didiana Yuarita Molebila (Program Studi Agribisnis,Fakultas Pertanian dan Perikanan, Universitas Tribuana Kalabahi)
Yulius Nixon Tena (Program Studi Agribisnis,Fakultas Pertanian dan Perikanan, Universitas Tribuana Kalabahi)

Article Info

Publish Date
20 Jul 2022

Abstract

The research was carried out in Pailelang Village, Southwest Alor District to find out the product, price, location and promotion as well as the income of shallot farmers in Pailelang Village, Southwest Alor District. The data used in the form of primary data sourced from farmers. The analytical tool used is descriptive analysis with average calculations, while to find out income, t-test analysis is used. The results of the analysis show that the product and price variables simultaneously have a significant and positive relationship to the income of shallots in Pailelang village. Partial analysis, promotion and location variables have no significant positive effect on the income of shallot farmers in Pailelang village.

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Journal Info
Manajemen Agribisnis: Jurnal Agribisnis
Website

Abbrev

agribisnis

Publisher

Universitas Islam Kadiri

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Manajemen Agribisnis: Jurnal Agribisnis This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness ...