Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
Vol. 1 No. 2 (2022): Juni

PENGARUH ECOLOGICAL MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP GRADE IMAGE PADA PRODUK TUPPERWARE

Kms Guntur Autura Syanai (Universitas Islam Negeri Raden Fatah Palembang)
Wahyu Aninda Safitri (Universitas Islam Negeri Raden Fatah Palembang)
Maya Panorama (Universitas Islam Negeri Raden Fatah Palembang)
Yurini Trisky (Universitas Islam Negeri Raden Fatah Palembang)

Article Info

Publish Date
29 May 2022

Abstract

This examination means to figure out the impact of Ecological Showcasing and Corporate Social Obligation on Grade Picture on Tupperware products.The research populace is a buyer client of Tupperware items. Information gathered by conveying polls, the quantity of respondents in this study is 50 respondents. The kind of examination utilized in this study is quantitative exploration with information assortment strategies utilizing surveys. The outcomes showed that Ecological showcasing impacts corporate social obligation, Ecological promoting affects Grade picture, corporate social obligation meaningfully affects Grade picture and Ecological advertising affects Grade picture through corporate social obligation as intervention.

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Journal Info
Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
Website

Abbrev

SIWAYANG

Publisher

CV. LAFADZ JAYA

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

SIWAYANG JOURNAL | ISSN: 2828-8823 merupakan Jurnal ilmiah yang mempublikasikan artikel bidang Pariwisata, Kebudayaan, dan Antropologi yang diterbitkan setiap 4 kali dalam satu tahun (Maret, Juni, September, ...