Jurnal Manajemen dan Bisnis
Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)

THE EFFECT OF SERVICE QUALITY ON CONSUMER PURCHASE INTEREST IN MAS KORI STORE WITH PRICE AS A MEDIATION VARIABLE


Article Info

Publish Date
30 Jun 2022

Abstract

This research was conducted at the Mas Kori Store. The purpose of this study was to analyze the effect of service quality on price, service quality on buying interest and price on buying interest and the effect of service quality on consumer buying interest mediated by prices at Mas Kori Stores. Researchers took a sample of 100 people at Mas Kori Store consumers. This sampling method was chosen by random sampling technique at random. The data of this study were analyzed using quantitative methods and all data obtained were processed by path analysis which was operated through the IBM SPSS Version 21 Application and the Sobel Calculator. The results of this study indicate that: (1) Service quality has a positive effect on prices. (2) Service quality has a positive effect on buying interest. (3) Price has a positive effect on buying interest. (4) Price mediates the effect of service quality on buying interest.

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Journal Info
Jurnal Manajemen dan Bisnis
Website

Abbrev

jmbi

Publisher

Sekolah Tinggi Ilmu Ekonomi Indragiri

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Bisnis dimaksudkan sebagai jurnal untuk menerbitkan artikel tentang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima manuskrip dalam berbagai topik yakni : Manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen pembangunan daerah, manajemen ...