Communications
Vol 4 No 2 (2022): COMMUNICATIONS

STUDI FENOMENOLOGI GAYA HIDUP SEHAT AKTIF KONSUMEN HERBALIFE DALAM PERSPEKTIF TECHNOLOGY OF THE SELF MICHEL FOUCAULT

Athika Dwi Wiji Utami (Universitas Airlangga)

Article Info

Publish Date
26 Jul 2022

Abstract

An active healthy lifestyle popularized by Herbalife Nutrition caters for everyone – men, women, and young, by combining active activity and regular exercise with healthy nutrition. In this study, a phenomenon of an active healthy lifestyle applied by Herbalife consumers will be described, and then this phenomenon is associated with Michel Foucault's technology of the self-perspective approach. In Foucault's perspective, the informants disciplined themselves to follow Herbalife's active healthy lifestyle patterns. They will be committed to this lifestyle even though at the same time they are not aware that they are being hegemoned on the discourse of healthy and ideal body construction.

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Journal Info
Communications
Website

Abbrev

communications

Publisher

Universitas Negeri Jakarta

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Communications publishes research articles from various topics in communication sciences. The journal is an interdisciplinary space that accommodates this research related to communication science; which includes, but is not limited to, interpersonal communication, mass communication, advertising, ...