Keizai
Vol 2, No 1 (2021): Maret

Pengaruh Kualitas dan Fitur terhadap Keputusan Pembelian pada Smartphone Samsung Galaxy A Series (Study Kasus pada Mahasiswa Universitas Darwan Ali di Sampit)

Amalia Nur Widia (Unknown)
Rayuwanto Rayuwanto (Unknown)

Article Info

Publish Date
01 Mar 2021

Abstract

This study aims to determine the effect of the quality and features possessed by smartphones on the purchase decision of the Samsung A Series. The population of this study was Darwan Ali University students and as many as 80 students became the research sample using random sampling. Multiple linear regression analysis will be used because the regression model is free from multicollinearity, normality, and heteroscedasticity. The results of this study indicate that quality and features have a positive and significant effect on purchasing decisions. Quality and features can describe the decision to buy a smartphone by 30.7%.

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Journal Info
Keizai
Website

Abbrev

KEIZAI

Publisher

Universitas Darwan Ali

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan ...