Penamas: Journal of Community Service
Vol. 2 No. 1 (2022): Penamas: Journal of Community Service

Pelatihan manajemen pemasaran dan laporan keuangan umkm usaha kerajinan Desa Sidomukti Kabupaten Magetan

Gati Silaturahmi (Universitas PGRI Madiun)
Anny Widiasmara (Universitas PGRI Madiun)



Article Info

Publish Date
27 Feb 2022

Abstract

In addition to being a profitable business, the Batik business can also preserve the culture of the Indonesian nation. Problems faced by the Batik Mukti Rahayu Joint Business Group (KUBE) in Sidomukti Village, Magetan Regency, which houses 22 batik artisans, marketing has only been limited to their circles or the surrounding community. In addition, KUBE's financial reports are done manually, so KUBE has not predicted its financial capacity. Seeing this, the 2021 Innovation Talent Team will conduct marketing training and operate a simple cash flow application. The method used is field observations, data collection, marketing training, and simple cash flow applications to make financial reports. These marketing training results are that Batik Mukti Rahayu craftsmen (KUBE) in Sidomukti Village, Plaosan District, Magetan Regency already have an Instagram account and a shop at Shopee. It can operate a simple cash flow application for financial reports. The "Pring Sedapur" motif, which is the icon of KUBE, can be recognized by many people and is a source of pride for the people of Magetan.

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Journal Info

Abbrev

penamas

Publisher

Subject

Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

Description

Penamas: Journal of Community Service is [ISSN 2807-3150] a journal that contains publications on the results of community service activities, models or concepts, and or their implementation in order to increase community participation in development, community empowerment, or implementation of ...