Jurnal Cafetaria
Vol 3 No 2 (2022): JURNAL CAFETARIA

PENGARUH KUALITAS BARANG TERHADAP KEPUASAN PELANGGAN DENGAN PEMBELIAN MENGGUNAKAN APLIKASI SHOPEE

Dina Alfajrin (Politeknik Negeri Batam)
Doni Putra Utama (Politeknik Negeri Batam)

Article Info

Publish Date
22 Jul 2022

Abstract

The purpose of this study is to determine the influence of the quality of goods on purchasing decisions. Quantitative research is the type of this study, and the population is the people of Batam City, while the research sample is a total of 100 respondents. Researchers use non-probability sampling techniques. Questionnaires are used in data collection. For data analysis, use classical assumption test, reablity test, validity test, and descriptive statistical analysis. The research resulted in a relatively high category of quality goods in Shopee as seen from consumers who want to repurchase and are recommended to others.

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Journal Info
Jurnal Cafetaria
Website

Abbrev

akuntansi

Publisher

Universitas Karimun

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Cafetaria sebagai wadah berisi berbagai hasil penelitian Dosen, Mahasiswa, Alumni serta pihak lain terkait dengan keilmuan di Bidang Akuntansi dan Perekonmian pada umumnya. Cafetaria diambil dari Bahasa Inggris Jermatik pada abad pertengahan dikawasan Eropa Barat. Cafetaria merupakan tempat ...