Jurnal Desain Komunikasi Visual Nirmana
Vol. 17 No. 1 (2017): JANUARY 2017

A Case Study Color as a Visual Language: Focused on TV Commercial

Cindy Muljosumarto (Desain Komunikasi Visual, Fakultas Seni dan Desain, Universitas Kristen Petra, Surabaya, Indonesia)

Article Info

Publish Date
22 Oct 2018


Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.

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Journal Info







Jurnal Desain Komunikasi Visual Nirmana is published biannually, in January and July, by Petra Christian University. Jurnal Desain Komunikasi Visual Nirmana aims to promote a comprehensive approach to visual communication design incorporating viewpoints of different disciplines, strengthen academic ...