Procedia of Social Sciences and Humanities
Vol. 3 (2022): Proceedings of the 1st SENARA 2022

Development Strategy of Batik SMEs in Terungwetan Village Through Human Resources and Digital Marketing: Strategi Pengembangan UMKM Batik di Desa Terungwetan Melalui Sumber Daya Manusia dan Digital Marketing

Dian Fransisca D.N.A (Universitas Muhammadiyah Sidoarjo)
Nurul Khomariyah (Universitas Muhammadiyah Sidoarjo)
Khofifatul Mu’amala (Universitas Muhammadiyah Sidoarjo)
Rizka Rahmawati (Universitas Muhammadiyah Sidoarjo)
Vindiah Dwi Wulandari (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
18 Jul 2022

Abstract

The management of UMKM in the Terungwetan village has not been optimal in marketing. One of the UMKM in the Terungwetan village, namely the Batik UMKM, has not yet provided optimal income. The purpose of this study is to increase income through improving the quality of human resources in managing village UMKM through digital marketing. The method used is to provide training in the form of lectures and tutorial learning to create accounts in digital media and manage digital media. The results obtained from this activity are, suggesting that the use of digital marketing can be followed up with regular guidance so that it can be optimal in supporting marketing activities and increasing business sales and being able to manage Human Resources (HR) as well as possible.

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Journal Info
Procedia of Social Sciences and Humanities
Website

Abbrev

pssh

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Description

PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah ...