Empowerment Journal
Vol. 1 No. 1 (2021): September

PENYULUHAN INOVASI PENGEMASAN PRODUK USAHA DARING PADA KOMUNITAS WIRAUSAHA CARIMITRABISNIS SURAKARTA

Belligo Agra (Universitas Aisyiyah)

Article Info

Publish Date
09 Jul 2021

Abstract

During the Covid-19 pandemic, many MSMEs experienced a decline in sales. One of the main problems is the shift in consumer shopping styles to online shopping and the decline in consumer buying interest. The solution offered for this problem is packaging innovation and product design. This community service aims to provide counseling and assistance to partners regarding packaging innovation and product design. This community service partner is the Carimitrabisnis entrepreneurial community. This community consists of 35 entrepreneurs from various business fields in Surakarta. The expected outcome of this community service activity is for partners to gain knowledge about the importance of trademark design, packaging, and direction to partners in terms of promotion through the internet to increase the number of sales.

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Journal Info
Empowerment Journal
Website

Abbrev

empowerment

Publisher

Universitas 'Aisyiyah Surakarta

Subject

Humanities Computer Science & IT Health Professions Public Health Other

Description

Empowerment Journal : jurnal pengabdian kepada masyarakat adalah terbitan berkala nasional yang memuat artikel dari hasil diseminasi kegiatan pengabdian masyarakat yang berbasis research dalam bidang keilmuan multidisiplin, yaitu pendidikan, teknik informasi, sosial humaniora, manajemen, dan ...