Cinematology Journal Anthology of Film and Television Studies
Volume 1 - Issue 1 : Cinematology: Journal Anthology of Film and Television Studies

The Influence of the Korean Series "Start Up" on Interest in Entrepreneurship at the Student Level Case Study of Albert Bandura's Social Cognitive Theory

Ericka Caesaria Hanifah Andrian (Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidikan Indonesia)
Nala Nandana Undiana (Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidikan Indonesia)



Article Info

Publish Date
13 Jun 2022

Abstract

In this study the author tries to investigate how impactful a korean drama titled “Start Up” to its audience on their interest of starting up a business with Social Cognitive Theory by Albert Bandura as the theoretical framework. This study uses the quantitative approach by holding up a survey aimed to college students. The finding suggests that most of the respondents are intrigued in staring up a business after watching the drama. But we can’t say that it’s the only reason behind it as internal factors, experiences, and their environment also take parts in shaping up their mind and deciding what they are going to do. Keywords — start up, korean drama, social cognitive theory

Copyrights © 2022






Journal Info

Abbrev

Cinematology

Publisher

Subject

Arts

Description

The Aesthetics and Film Sciences Expertise is a group of expertise that covers areas of study that are more scientific and related to film practice The subjects included in this expertise are in the scientific areas of Television Film History Television Film Studies Film and Television Semiotics ...