Jurnal Publika Pengabdian Masyarakat
Vol 4, No 01 (2022): Jurnal Publika Pengabdian Masyarakat

PELATIHAN BRANDING PRODUK UMKM BAGI WARGA KELURAHAN MULYO JATI KOTA METRO

Abdi Darmawan (Institut Informatika dan Bisnis Darmajaya)
Ade Moussadecq (Institut Informatika dan Bisnis Darmajaya)
Rohiman Rohiman (Unknown)
Hendra Kurniawan (Institut Informatika dan Bisnis Darmajaya)

Article Info

Publish Date
30 Mar 2022

Abstract

The Community Service Team (PKM) of the Visual Communication Design Study Program has carried out PKM activities in Mulyojati Village, Metro City with a focus on service in the form of branding MSME products for residents of Metro City Urban Village. The importance of the role of product branding in a marketing activity is the background of this activity. The brand of a product will be easily remembered by potential consumers because of the emotions and imagination of consumers (brand awareness) that arise due to the impact of the branding. The method applied in this activity is the Presentation Method regarding the definition, function, purpose, and benefits of product branding. After completing the presentation, the service team conducted an evaluation in the form of a partner understanding survey regarding branding before and before the activity.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
501.009 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Publika Pengabdian Masyarakat
Website

Abbrev

jppm

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Jurnal Publika Pengabdian Masyarakat merupakan jurnal ilmiah yang di terbitkan oleh Institut Informatika dan Bisnis Darmajaya Lampung. Jurnal ini memuat naskah berupa hasil pengabdian kepada masyarakat, studi pustaka maupun tulisan ilmiah yang di terbitkan 2 kali dalam setahun yaitu Bulan Maret dan ...