Jurnal Publika Pengabdian Masyarakat
Vol 4, No 01 (2022): Jurnal Publika Pengabdian Masyarakat

PEMANFAATAN MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN BISNIS KERIPIK PISANG DI DESA KALIDADI, KALIREJO LAMPUNG TENGAH

Anggalia Wibasuri (Institut Informatika dan Bisnis Darmajaya)
Isnandar Agus (Institut Informatika dan Bisnis Darmajaya)
Anggawidia Wibaselppa (Institut Informatika dan Bisnis Darmajaya)
Suci Mutiara (Institut Informatika dan Bisnis Darmajaya)

Article Info

Publish Date
29 Jun 2022

Abstract

Era of disruption, industry must be more creative and innovative to survive. Not a few entrepreneurs who lost money and were forced to close their businesses because they were not ready to face competition in the era of disruption. The importance of innovation in marketing strategies to solve product marketing problems through promotions to market goods requires a lot of labor or human resources so that their products can be introduced to the public, sales are limited because the business range is not wide, if you want to expand your business you must have a more business place many. For this reason, the purpose of this Community Service activity which is carried out independently with outreach and counseling methods is to provide information and additional knowledge needed by Banana Chips SMEs in Kalidadi Village, Kalirejo, Central Lampung by utilizing social media

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Journal Info
Jurnal Publika Pengabdian Masyarakat
Website

Abbrev

jppm

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Jurnal Publika Pengabdian Masyarakat merupakan jurnal ilmiah yang di terbitkan oleh Institut Informatika dan Bisnis Darmajaya Lampung. Jurnal ini memuat naskah berupa hasil pengabdian kepada masyarakat, studi pustaka maupun tulisan ilmiah yang di terbitkan 2 kali dalam setahun yaitu Bulan Maret dan ...