Community Empowerment
Vol 6 No 11 (2021)

Digital marketing training for salted fish SMEs in Pela Tourism Village, Kutai Kartanegara Regency

Heldina Pristanti (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Siti Nurhasanah (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Raudah Ahmad (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Rakhel Lia (Politeknik Negeri Samarinda, Samarinda, Indonesia)



Article Info

Publish Date
08 Nov 2021

Abstract

One of the businesses that is currently starting to develop in Pela Village is the salted fish business. However, the income of the Pela Village community is very low. One of the contributing factors is the lack of promotions carried out to promote their products in the market. Based on these problems, this community service aims to train the Pela Village community in marketing salted fish products through digital marketing. The PkM team facilitates computers for people who do not have personal computers. This program is carried out through counseling and workshop methods. The results show that partners have succeeded in creating layouts for their product sales promotions digitally and posted on marketplaces and social media. Through the available promotion media, it is hoped that they can increase the sales.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...