Jurnal Bisnis dan Kewirausahaan
Vol. 18 No. 1 (2022): JBK-Jurnal Bisnis dan Kewirausahaan

Tingkat Pengetahuan dan Produk Halal dalam Keputusan Pembelian Makanan Halal

Tri Nur Fadilah (STAI Syubbanul Wathon Megelang)
Purwanto (STAI Syubbanul Wathon Magelang)
Achmad Nur Alfianto (STAI Syubbanul Wathon Magelang)

Article Info

Publish Date
31 Mar 2022

Abstract

This study aims to identify the effect of the level of knowledge and halal products in purchasing decisions in the Windusari District. This study collects data through an online survey by distributing questionnaires from google form. Samples were taken as many as 150 people in the Windusari sub-district, aged from 17 - > 40 years, had been selected based on purposive sampling. Data analysis using SPSS. The results of this study prove that the level of knowledge has a positive and significant effect on purchasing decisions for halal food. Meanwhile, halal products have a positive and significant effect on purchasing decisions for halal food.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
498.853 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Bisnis dan Kewirausahaan
Website

Abbrev

JBK

Publisher

Politeknik Negeri Bali

Subject

Economics, Econometrics & Finance

Description

Topics covered include: Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship ...