Almana : Jurnal Manajemen dan Bisnis
Vol 6 No 2 (2022): August

Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products

Rezi Muhamad Taufik Permana (Universitas Islam Bandung, Indonesia)
Roro Arinda Reswanti Julian Pratama (Universitas Langlangbuana, Indonesia)

Article Info

Publish Date
23 Aug 2022

Abstract

TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand position. This role becomes very important when there is a review or review from the Content Creator. For this reason, this study will examine how big the influence of TikTok Content Creator in introducing MSME food and beverage products. Using a quantitative method approach using a questionnaire instrument distributed through google form to find out the impact of TikTok Content Creator on product identification of F&B MSMEs. This approach is used to determine the condition of a phenomenon being discussed with the data analysis design.

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Journal Info
Almana : Jurnal Manajemen dan Bisnis
Website

Abbrev

almana

Publisher

Universitas Langlangbuana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi ...