Jurnal Ilmu Kesehatan Masyarakat
Vol 8, No 2 (2012)

IMPLEMENTASI CUSTOMER-BASED BRAND EQUITY MODEL DALAM MENINGKATKAN PEMANFAATAN PELAYANAN KESEHATAN DI PUSKESMAS SUNGAI RAMBUTAN, KABUPATEN OGAN ILIR, 2011

Budi, Iwan Stia ( Bagian Administrasi Fakultas Kesehatan Masyarakat Universitas Sriwijaya)
Faisya, A. Fickry ( Bagian Kesehatan Lingkungan Fakultas Kesehatan Masyarakat Universitas Sriwijaya)

Article Info

Publish Date
05 Feb 2015

Abstract

Purpose of study was formulate recommendation to improving the utilization of Sungai Rambutan Public Health Center through Customer-Based Brand Equity Model. This study used descriptive study. Result : Brand awareness about sungai rambutan: Sungai Rambutan public health center as free health services, health services  no reliable, no guarantee of healing, infrastructure incomplete ,the discipline of work  less and not had willingness to visit sungai rambutan public health center if they were sick.

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Journal Info
Jurnal Ilmu Kesehatan Masyarakat
Website

Abbrev

IKESMA

Publisher

Universitas Jember

Subject

Health Professions Medicine & Pharmacology Public Health

Description

Jurnal Ilmu Kesehatan Masyarakat (IKESMA) diterbitkan oleh Fakultas Kesehatan Masyarakat Uiversitas Jember sejak tahun 2005 dengan frekuensi terbitan 2 kali dalam satu tahun (Maret dan September). Jurnal Ilmu Kesehatan Masyarakat (IKESMA) menerbitkan artikel penelitian di bidang kesehatan masyarakat ...