Makara Journal of Technology
Vol. 24, No. 2

Redesign of Product Packaging with Kansei Engineering: Empirical Study on Small-medium Enterprises in Indonesia

Suzianti, Amalia (Unknown)
Aldianto, A. (Unknown)

Article Info

Publish Date
02 Nov 2020

Abstract

Small-medium enterprises (SMEs) in Indonesia have been proven to be one of the important pillars of the national economy. Unfortunately, some problems hinder their development, and one of the critical problems is the quality of product packaging. The packages of SME products are considered poor, dirty, and unattractive. Packaging problem is one of the factors why consumers are less interested in buying and why SME products always lose in the competition with other products. This study discusses how to employ Kansei engineering to design better SME product packaging with a focus on psychological (affective) aspects. This research concludes that there are four components that represent consumers’ desires: Attractiveness, Robustness, Handy & Green, and Lightness. The final result of this research is the creation of four new designs for a product package that satisfies each of the above components.

Copyrights © 2020




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Journal Info
Makara Journal of Technology
Website

Abbrev

publication:mjt

Publisher

Universitas Indonesia

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

MAKARA Journal of Technology is a peer-reviewed multidisciplinary journal committed to the advancement of scholarly knowledge and research findings of the several branches of Engineering and Technology. The Journal publishes new results, original articles, reviews, and research notes whose content ...